An installation of graphic design and ephemera by a group of young Dutch graphic designers who have formed a loose coalition called Holland International. Holland International denies an influence of a rich tradition of innovative graphic design in Holland. Media is global, and “Holland is crossing borders finally.” According to Holland International, “Dutch design is dead.” The group — which consists of 75B, Caulfield and Tensing, Dept., goodwill, and Maurice Scheltens — is bound by its “vision on visual language.” Describing themselves as “a new wave in poptart design,” the work of Holland International is inspired by elements of advertising, mass media, and pop culture. The next generation of appropriationists, Holland International is immersed in a “pick and mix” attitude derived from dominant global media.
