HOLLYWOULD

Freewaves will present its 11th festival of new media art along Hollywood Blvd. in the heart of Hollywood, California for five days and nights.

Freewaves, a global arts organization, will showcase 160 experimental videos, films and media art from around the world on the Freewaves web site and on the iconic Walk of Fame from Thursday, October 9 through Monday, October 13, 2008.  The festival will transform the world-famous boulevard into a massive, multi-faceted screening room.  Selected works will be activated by live events, displayed on LCD screens inside stores and installed in storefront windows.  Special events, screenings, and site-specific happenings will take place at various venues such as LACE, American Cinematheque’s Egyptian Theatre, the Roosevelt Hotel, the Musicians Institute, and the Knitting Factory as well as portals connected to the festival’s unique web-based content.

“Hollywould,” the theme for this year’s festival, is a playful and evocative turn both as an international symbol of the American entertainment industry and as a Los Angeles neighborhood very much in flux. By placing Hollywood in the conditional tense, Freewaves’ Director Anne Bray invited artists to imagine what could be, while exploring the role of art in mass-media-saturated culture and the future of gentrifying neighborhoods. The theme also represents a homecoming of sorts for Freewaves, as the festival’s offices are again located in the LACE building on Hollywood Boulevard.

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